THE NEW STATE OF FOOTBALL
To launch the rebrand of the Washington Football Team, the new team will take a stand by sitting out by partnering with 51for51, a non-profit urging for full representation in Congress.
We'll put out a full page ad in The Washington Post announcing the team's new identity and our pledge to not play a game until DC becomes the 51st state.
We'll release a hype video online.
We'll place ads around DC to spread awareness.
We'll put out sponsored Instagram stories to create buzz on social.
When people scan the QR code on the OOH and print ads or swipe up on the social posts, they'll be brought to 51for51.org, a preexisting petition and microsite.
We’ll design uniforms inspired by the DC flag